NEW YORK — Cosmoprof North America is bringing back its exclusive initiative Spotlights, which debuts within the Discover Beauty program, for the fourth consecutive year to highlight artisanal brands with unique products.
Centrally located within the Discover Beauty area of the show, Spotlights is a curated initiative welcoming the best of niche prestige beauty brands. A popular destination for attendees and buyers, the highly stylized area gives the feeling of walking through a high-end department store where the open layout gives way to the individual brands displayed on select countertops.
The 2015 Spotlights lineup features 20 brands handpicked by the CPNA team. Some of the brands confirmed to date include:
12 Benefits is a niche brand and fast becoming an industry leader in high-tech hair care. The formulas set them apart, as does their signature pink-and-white packaging. Each 12 Benefits hair preparation offers a dozen benefits, from sealing hair color to healing damaged follicles to boosting shine.
Inspired by Buenos Aires, AYRES Beauty evokes the South American city’s blend of cultures. Featuring three scents: Midnight Tango, Pampas Sunrise and Patagonia. Available in: body lotion, shower cream, body butter, body polish and bar soap.
Cheryl Lee MD Sensitive Skin Care
Introducing patent-pending TrueLipids Skin Barrier Optimization Technology. Invented by a NIH-trained dermatologist, the line offers anti-aging formulations with answers for redness, dry skin, enlarged pores, excess oil, irritation and allergy. The technology brings a whole new meaning to hypoallergenic, non-toxic, multitasking skin care for all ages and skin types.
Dermovia introduces Lace Your Face Mask collection, a skin care treatment featuring LaceTex gauze compression shapewear that allows full mobility while delivering transforming treatment to lift and restore healthy skin. Each facial mask is infused with 30ml of clinically formulated serum that effectively targets various skin conditions and yields long-lasting benefits.
Ella + Milla
Ella+Mila was born from the idea of creating an eco-friendly yet high-end product. The luxury brand's color range promises on-trend high-fashion shades, from pastels to metallics. Often likened to gel, the Ella+Mila formula is a long-lasting luxury innovation: five-free, cruelty-free, vegan/PeTA certified, quick-dry, high-shine and made in the United States.
TiZO by Fallene is extreme cosmetic elegance. TiZO sunscreens use gentle mineral filters of titanium dioxide and zinc oxide to stop the damaging effects of the sun before it ever even reaches the skin. The products are safe, gentle and versatile enough for all skin tones and types, providing protection and nurturing more youthful looking skin while protecting the results of professional treatments. Fallene is introducing The TiZO Photoceutical Therapy Skincare Regimen.
Naturally Bare Eco Couture Natural Body Care
Naturally Bare, Eco couture natural products offer eco-friendly packaging, natural with some organic ingredients, body care, candles, Reiki infused perfume oil rollers and fine fragrances. The natural foundation of products is infused with a small amount of couture clean phthalate and paraben-free custom fragrances and essential oils.
Rev-Eye-Visco by Blu Seth Farms
Rev-Eye-Visco Power-Packed Eye Fix Advanced Eye Treatment is a mix of natural botanical extracts, power peptides and super vitamins all specifically chosen to remove dark circles, decrease puffiness, visibly reduces wrinkles and restore a more vigorous appearance.
Hey Honey is dipping into the pot-of-ages-past to reinvent holistic skin care. The skin care line uses propolis and honey as key ingredients. Featuring a line of healing and rejuvenating products, Hey Honey is designed for a busy lifestyle and offers minimal steps and immediate results.
Simple Sugars is an all-natural skincare line especially formulated for sensitive skin. Simple Sugars' full line of facial, body, and foot scrubs cleanse, exfoliate, and moisturize, leaving you with soft, smooth, great-looking skin. One product makes complete skincare simple with no phthalates, parabens, PEGS, or sulfates.
Celebrating 20 years of Cozy Cuts for Kids and one million haircuts, Cozy Friedman is taking a stand. The children’s hair expert and entrepreneur is redefining the entire children’s hair care experience with her new and improved SoCozy collection of salon quality hair care products.
Working together, the Sole Serum formula reduces inflammation, calms, moisturizes, and rejuvenates the feet while melting the pain away for up to two hours. Forbes named Sole Serum one of 2014’s most innovative beauty products.
Spongelle Beyond Cleansing Body Wash Infused Buffers offer 4-in-1 benefits: wash, exfoliate, massage and nourish Each buffer is infused with proprietary ingredients and custom blended fragrances and will last from five washes to more than 30 washes.
Tassel bridges the gap between beauty and jewelry with embellished headbands. All pieces are fully adjustable and backed with genuine leather and a signature tassel charm. Embellished hair elastics do double duty as bracelets.
Z Skin Systems
ZSSTM is a nutrition-focused skin care company. Made with the key ingredient zeaxanthin, each patented skin care regimen integrates naturally derived ingredients that are rich in antioxidants and essential nutrients. Formulated by nutricosmetic and skin care scientists, each Methodcombines dietary supplements and an all-natural Nutri-serum.
Cosmoprof North America will take place July 12 to 14, 2015 at Mandalay Bay Convention Center in Las Vegas. This year’s event will welcome more than 950 exhibiting companies from 40 countries and expects more than 27,000 attendees to the three day show.