Cosmoprof targets emerging brands, intros Beauty Vanities
Cosmoprof North America, or CPNA, an all-encompassing business-to-business beauty event, has announced the launch of Beauty Vanities — a special area dedicated to enhancing the experience of small, emerging beauty brands at its upcoming event.
Beauty Vanities will spotlight small, start-up brands by giving them ample opportunity to stand-out and get discovered on the show floor with an all-inclusive experience at a low entry cost. The program, which is set to take place July 29 to 31, at the Mandalay Bay Convention Center in Las Vegas, will offer a fully furnished stand with high design aesthetic in a prime location on the show floor for maximum exposure.
"Beauty Vanities was specifically created as an entry point to give smaller companies that are new to the market a little extra TLC at our expansive international exhibition," Daniela Ciocan, marketing director at CPNA, said. "This all-inclusive package is perfect for small, indie brands looking to make a splash and reap the benefits of the extensive retailer and industry-wide exposure our show is famous for."
The limited space was created as a response to the market's demand for indie beauty brands to have access to solid, proven business launch pads at an affordable price, the company said. Its result is to dramatically increase ROI and connect with key industry buyers at the sought-after event.
Participation in the Beauty Vanities special also gives exhibitors access to many of CPNA's coveted value-added programs such as Boutique — an on-site sampling bar — buyers programs, TV shopping auditions, and innovative social media programs, such as Beauty-E Zone, CPNA Beauty Reviews and See It @ CPNA.
"What's made our special areas so sought after by key buyers and exhibitors alike is the fact that they feature a carefully curated display of the latest innovations in their category," Ciocan said. "Beauty Vanities is no different, and we are committed to making it equally successful."
Beauty Vanities will spotlight small, start-up brands by giving them ample opportunity to stand-out and get discovered on the show floor with an all-inclusive experience at a low entry cost. The program, which is set to take place July 29 to 31, at the Mandalay Bay Convention Center in Las Vegas, will offer a fully furnished stand with high design aesthetic in a prime location on the show floor for maximum exposure.
"Beauty Vanities was specifically created as an entry point to give smaller companies that are new to the market a little extra TLC at our expansive international exhibition," Daniela Ciocan, marketing director at CPNA, said. "This all-inclusive package is perfect for small, indie brands looking to make a splash and reap the benefits of the extensive retailer and industry-wide exposure our show is famous for."
The limited space was created as a response to the market's demand for indie beauty brands to have access to solid, proven business launch pads at an affordable price, the company said. Its result is to dramatically increase ROI and connect with key industry buyers at the sought-after event.
Participation in the Beauty Vanities special also gives exhibitors access to many of CPNA's coveted value-added programs such as Boutique — an on-site sampling bar — buyers programs, TV shopping auditions, and innovative social media programs, such as Beauty-E Zone, CPNA Beauty Reviews and See It @ CPNA.
"What's made our special areas so sought after by key buyers and exhibitors alike is the fact that they feature a carefully curated display of the latest innovations in their category," Ciocan said. "Beauty Vanities is no different, and we are committed to making it equally successful."