Cosmoprof North America, FIDM announce student challenge

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Cosmoprof North America, FIDM announce student challenge

By Gisselle Gaitan - 04/24/2018
Cosmoprof North America is teaming up with the Fashion Institute of Design and Merchandising, or FIDM, to reinforce the innovation and continuous education of the ever-evolving world of beauty.

From mid-April through mid-June, FIDM undergraduate students will be challenged to create a connected beauty concept for 2050. The finalists selected will have their concept featured at CPNA’s trade show, taking place July 29 to 31 at the Mandalay Bay Convention Center in Las Vegas.

“We are thrilled to work with FIDM on this unique project,” Daniela Ciocan, marketing director at Cosmoprof North America, said. “Not only do we have the opportunity to support the next generation of beauty industry professionals but we also get to share their futuristic concepts to our forward-thinking beauty lovers at our upcoming event.”

Five teams, which will consist of one graphic design and beauty marketing student, are to focus on one beauty category and consider what smart packaging will look like in the next 30 years. Students also will be required to include the formulation, delivery system and display of the product, the company said.

“We always seek out collaborations and opportunities that are in line with our school’s mission and can enhance the experience for our students,” Tina Perez, director of the Fashion Institute of Design and Merchandising's beauty industry management, said. “The challenge CPNA gave our students will benefit them beyond measure but it’s also thrilling to know these concepts could spark further innovation and potentially fuel the next big beauty tech solution.”

The team who will take the first place prize will receive monetary compensation, VIP entry at Cosmoprof North America 2018 and tailored networking opportunities, the Las Vegas-based company said. From June 16 to July 6, the public will be able to vote on the finalists through social media. Further information can be found on Cosmoprof's website and social media channels.

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