Coty to boost Rimmel offerings in '09

NEW YORK Coty Inc.'s color cosmetics brand Rimmel London is gearing up for 2009 with the launch of new products for eyes, lips and face.

Hitting retail shelves in January is the new Sexy Curves Mascara, Stay Matte Clarifying Matte Foundation and Lasting Finish Kiss & Stay Gloss. 

The new Sexy Curves Mascara promises to deliver up to 70 percent curlier lashes via the breakthrough Triple Plump Brush. The applicator's hourglass shape curves in to capture the formula for maximum lash loading and also curves out to dramatically curl and declump lashes.

The Lash Inflation Formula has been developed to work in synergy with the Triple Plump Brush. The collagen-enriched formula contains proteins, vitamins and conditioners to strengthen and amplify lashes. The mascara is available in Extreme Black and Black and has a suggested retail price of $7.49.

To help purify skin and minimize the appearance of pores, while soothing even the most sensitive of skins, is the new Stay Matte Clarifying Matte Foundation, which has a gentle dose of salicylic acid. The formula is designed to provide a matte finish for up to 12 hours. The foundation is available in six shades and has a retail price of $6.99.

For sexy, kissable lips there's the new Rimmel London Lasting Finish Kiss & Stay Gloss. The doubled-ended applicator glides on long-lasting glossy color while the other end of the applicator is used to spread a tinted crystal shine gloss that magnifies the color underneath. Lasting Finish Kiss & Stay Gloss promises to lock in color and shine for 10 hours. It is available in12 shades and has a suggested retail price of $7.99.