Coty Inc. to open Russian subsidiary

NEW YORK Coty Inc. is strengthening its presence in Russia’s nearly $8 billion cosmetics and toiletries market by opening a new Russian subsidiary in Moscow that will manage the marketing, sales and distribution of select Coty products.

Under the supervision of Roman Terekhov, who has been named general director of the new subsidiary, the subsidiary will manage the marketing, sales and distribution of such Coty products as Rimmel color cosmetics, Adidas personal care products, Lancaster skin and sun care products and Calvin Klein, Celine Dion, Cerruti, Chloe, Chopard, David Beckham, Davidoff, Esprit, Jil Sander and Marc Jacobs fragrances.

Previously, Coty products were sold in Russia through multiple distribution partnerships.

Terekhov, former Beauty & Co. GM and commercial director, will now be responsible for Coty’s day-to-day operations in Russia, overseeing 60 employees within the marketing, sales, supply chain and finance and information technology divisions.

“The opening of Coty’s Russian subsidiary provides Coty with a competitive in-market edge to advance our sales and build business partnerships while simultaneously strengthening our global presence in the beauty industry,” stated Coty CEO Bernd Beetz. “Coty’s Russia team will leverage existing relationships and establish new partnerships with distributors in Russia and related markets to deliver the highest quality products to consumers.”