Coty introduces new Nautica Aqua Rush for him


NEW YORK — Coty has announced the May launch of its new Nautica Aqua Rush fragrance for men.

“Nautica Aqua Rush evokes the energy of an adventurous lifestyle,” said Steve Mormoris, SVP of Coty Beauty global marketing. “This exhilarating new Nautica fragrance celebrates the strength and masculinity of the active man and, ultimately, the epic power of the ocean.”

The energetic scent opens with brisk top notes of sea breeze accord and yuzu splash with a twist of spicy-sweet coriander. The fragrance’s heart uncovers notes of watermint, clary sage absolute and violet leaves. The scent is anchored by masculine notes of amberwood, water musks and teak wood.

Nautica Aqua Rush is housed in a bottle that echoes the curve of a swiftly moving sailboat or cresting wave.

The fragrance is priced at $49 (50 ml) and $65 (100 ml). The
all-over body spray is priced at $10 (4 oz.).

The new Aqua Rush is available at Macy’s department stores and other retailers nationwide.

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