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Coty names CEO



NEW YORK — Coty has announced the appointment of Elio Leoni Sceti as CEO, effective July 1.

Bart Becht, Coty’s current interim CEO and chairman, will remain chairman following the transition.

According to Coty, Leoni Sceti brings a track record of devising and executing corporate strategies to build global brands and achieve strong financial results at consumer-oriented companies ranging from EMI Music to the Iglo Group, where he currently serves as CEO. At the Iglo Group, a European frozen food company, he worked closely with colleagues to reframe the company’s growth and investment models behind the “Better Meals Together” strategy, turning the market share trends on its core Birds Eye, Iglo and Findus brands.

As CEO of EMI Music, he led EMI’s transformation from a traditional record label into a consumer-led music company, helping achieve the global success of established and new artists, such as Coldplay, Katy Perry and David Guetta, and building the global reach of catalogue masterpieces like the digital remaster of the Beatles full collection.

Leoni Sceti also worked for Procter & Gamble and subsequently for 16 years in various marketing and senior leadership roles at Reckitt Benckiser, where he oversaw both the North American, European and Global Categories.

“We are extremely pleased to welcome Elio to the top position at Coty,” Becht said. “Elio’s significant experience and proven track record in building successful, global brands will be a tremendous asset to Coty as it continues to enhance its position in the global beauty industry. I have known Elio on a professional level for many years, dating back to our days together at RB, and I firmly believe he is the right leader to oversee the next stage of Coty’s development.”

“I am honored and excited to be joining Coty at this important juncture in the company’s growth,” said Leoni Sceti. “Coty combines my love for building global brands with a passion for innovation and great products that connect with consumers at an emotional level. I believe there is an incredible opportunity to build upon Coty’s established, leading global platform throughout the world, and I look forward to working with all the company’s employees to build upon the amazing collection of Coty global brands and beauty platforms.”

Leoni Sceti is currently an independent member of the board of directors of Anheuser-Busch InBev and he will remain as a non-executive board member of Iglo Group. He serves as chairman of Beamly, a social and content discovery platform around television, and as chairman of LSG Holdings, an investment and advisory boutique. Leoni Sceti is also a counselor at One Young World, a global forum bringing together future leaders from more than 160 countries.


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