Coty names new head of e-commerce


NEW YORK — As part of its digital transformation, Coty is continuing to build the team that will carry out the company’s digital strategy. Coty has made a key addition, naming Sean Foster as its SVP e-commerce Tuesday.

Foster will oversee the e-commerce strategy and execution across Coty’s three divisions,  working on such efforts as building a better omnichannel journey for users and increasing e-commerce domain depth in Coty’s biggest markets by investing in capability and accelerating recruitment.

“Digital is a cornerstone of our strategy for the new Coty,” CEO Camillo Pane said. “At the core of this focus is our commitment to working with our priority retailer, salon and stylist partners to drive category growth. We are excited to welcome Sean to Coty to help us build a richer set of e-commerce capabilities.”

Foster, who was most recently CEO of Crowdtap, has previously been president of Avon online and head of marketing for and has more than 20 years of digital and e-commerce experience. He will be based in New York and report to Coty’s chief digital and media officer Jason Forbes.

“We've been building four digital pillars — marketing science, content foundry, media optimization and omnichannel.” Forbes said. “Our priority is expanding consumer reach with better content on the right media platforms to drive sales in a highly fluid marketplace. Sean's background is a perfect fit for this.”


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