Creme of Nature with Argan Oil product line expands

JACKSONVILLE, Fla. Ethnic hair care brand Creme of Nature has added the Creme of Nature with Argan Oil no-lye relaxer to its portfolio of argan oil hair care products.

The product is available at mass-market retailers and beauty supply stores in October, and it joins the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer.

The relaxer system is infused with nutrient-rich certified organic argan oil from Morocco with advanced straightening performance. Packaged in new, Moroccan-themed kits, the relaxer will be available in regular and super strengths to meet the needs of varying hair textures.

The creamy emollient formula is designed to be easy to mix and apply. The kit includes the Creme of Nature with Argan Oil intensive conditioning treatment and the Creme of Nature with Argan Oil gloss and shine polisher. In addition to these two products, the kit also will include a neutralizing shampoo and step-by-step directions for application.

"The Creme of Nature with Argan Oil relaxer incorporates the healing, moisturizing and conditioning properties of argan oil to offer a relaxer to consumers that is one-of-a-kind, yet affordable," stated Colomer USA multicultural VP marketing Shawn Tollerson. "We have received a great response from consumers with the launch of argan oil shine hair care products. So now, women who relax their hair can enjoy the benefits of argan oil during this process, from start to finish."