Crest, Oral-B aim to raise awareness of oral health during National Children's Dental Health Month


CINCINNATI — To raise awareness of kids’ oral health during the American Dental Association’s National Children’s Dental Health Month, Procter & Gamble’s Crest and Oral-B have partnered with Dr. Jennifer Salzer, a dentist, orthodontist and mom, to help parents and children brush up on healthy oral care habits.


“Cavities are caused by decay that can occur when foods containing carbohydrates or sugars become trapped in the grooves of the teeth and between teeth,” Salzer said. “It is important for kids to brush, floss and rinse daily to help maintain a healthy mouth and prevent cavities from forming. I recommend the children’s oral health products from Crest and Oral-B because my kids love them and they are brands we all trust.”

According to the Centers for Disease Control and Prevention, tooth decay affects more than 25% of U.S. children ages 2 to 5 years, and 50% of those ages 12 to 15 years. Parents can help their children avoid dental health issues, such as cavities, by establishing healthy routines early.

P&G offers its Oral-B Stages line, which is designed for children ages 4 months to 7 years. It features Disney characters and fun flavors to provide an appealing option for young children. For older children, ages 8 years and up, there is the Crest and Oral-B Pro-Health For Me line, which comes in tween-friendly flavors and designs.

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