Crest Pro-Health, Oral-B team up to alert Hispanic community to gingivitis


MIAMI Procter & Gamble’s Crest Pro-Health and Oral-B brands have teamed up with Dr. Ivan Lugo, past president of the Hispanic Dental Association and Associate Dean of Temple University School of Dentistry, to raise awareness of gingivitis in the Hispanic community.

According to The Centers for Disease Control and Prevention’s Third National Health and Nutrition Examination Survey, gingivitis, a form of gum disease, affects 1-in-2 adults in America, including Hispanics. The Mexican-American population has one of the highest percentages of prevalence.

“As an active member of the Hispanic dental community I am proud to be the spokesperson for this initiative to raise awareness in our community on how to help prevent and treat oral health conditions, like gingivitis,” stated Lugo.

As part of the initiative, Crest Pro-Health and Oral-B are promoting a four-step, at-home dental routine:

  1. Brush twice a day with a toothbrush with bristles that are able to surround each tooth to clean the entire tooth surface. It is highlighting the Oral-B Vitality Precision Clean Power Brush, which moves at nearly 8,000 times a minute to reduce up to two times more plaque than a regular manual brush.
  2. Next, use a specialized toothpaste to fight gingivitis, such as Crest Pro-Health toothpaste.
  3. Floss at least once a day to remove plaque and food particles between teeth at the gum line. For example, Crest’s Glide Deep Clean Floss is made with Gore-Tex, a micro-textured material resistant to shredding.
  4. The final step is to rinse with an anti-gingivitis mouthwash, such as Crest Pro-Health Oral Rinse, to remove leftover particles and kill the germs that cause plaque, gingivitis and bad breath.

This ad will auto-close in 10 seconds