Crop Naturals, Creative Research Labs win DSN/ECRM Buyers' Choice Awards

Crop Naturals won the Drug Store News/ECRM Buyers' Choice Award for its cosmetics and skin care lines during ECRM's recent Cosmetics, Fragrance & Bath EPPS. Creative Research Labs won for its Jesse's Girl liquid gloss.

The two companies were selected from dozens of entries in the award program, samples of which were displayed in the ECRM hospitality area during the EPPS meetings. Buyers cast their votes based on product innovation and packaging.

Victoria, Australia-based Crop Natural's line of cosmetics and skin care products is based on the company's belief that all skin is naturally beautiful and is best treated that way. The products use dermatologically tested and approved formulations, and certified organic and naturally-derived ingredients that are not tested on animals or harmful in any way, along with sustainable packaging and manufacturing processes.

The Crop Natural team has decades of combined experience in research, product development and design, and have devoted themselves to developing premium, high performing, natural products that deliver on their promise and reveal truly healthy skin.

Oxford, N.C.-based Creative Research Labs has developed the Jesse's Girl brand to appeal to the fashion-forward but budget-conscious millennial market with top-quality, on-trend products free of high-end price tags. Its focus on social media through such platforms as Facebook and Instagram has boosted the brand's appeal with millennial shoppers, according to the company.

The Jesse's Girl line of GlowStix holographic lip glosses employ liquid crystal technology combined with holographic effects to create a product that not only looks unique in the package, but also is developed to be stunning when worn alone or in combination with other lip colors as a base. The expanded GlowStix line includes six new colors and retails for $9.95 each.

"Crop Naturals and Creative Research Labs are two examples of the suppliers developing innovative products that help retailers build unique assortments that differentiate their stores in the market," said Lisa Carrillo, senior vice president of beauty Care, at ECRM. "We congratulate them on winning the Buyers Choice Awards."
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