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Crown Consumer Brands relaunches teeth cleansers


NEW YORK Crown Consumer Brands, which purchased the DentaBurst brand from Kimberly-Clark in late 2008, has announced a relaunch of the teeth cleansers.

DentaBurst offers consumers the convenience of on-the-go technology. With a swipe of a finger, the DentaBrust Freshening teeth cleaners are designed to remove odor-causing plaque from the surfaces of teeth, gums and tongues.

Upon acquiring the brand and all relevant patents from Kimberly-Clark, Crown Consumer Brands immediately began a re-design of the packaging, and worked to improve the product's mint flavor.

The product currently is available at such retailers as Target, Rite Aid and Prices begin at 99 cents for a package containing three DentaBurst.

Crown Consumer Brands specializes in manufacturing and marketing niche, on-the-go products.

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