CVS Pharmacy opens first Colorado retail location

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CVS Pharmacy opens first Colorado retail location

By David Salazar - 05/31/2017

WOONSOCKET, R.I. — CVS Pharmacy has opened its first standalone store in the Centennial State. CVS Pharmacy executives celebrated the grand opening of the new store in Parker, Colo. — the first of three slated to open in the greater Denver market this year — with state Sen. Jim Smallwood and state Rep. Kim Ransom.

"CVS Pharmacy is proud to be a part of the Colorado community, offering convenient access to best-in-class pharmacy services and a shopping experience truly dedicated to helping people on the path to better health," CVS Pharmacy SVP field operations Hank Casillas said. "Because health services and pharmacy are at the heart of everything we do, we have created a shopping destination that offers the best assortment of health, beauty and wellness products and better-for-you snacks."

Though CVS Pharmacy saw the launch of 39 locations within Target stores in Colorado in 2016, the Parker location is the first retail location for the chain. The new store will feature a pharmacy, as well as various front-store features that CVS Pharmacy rolled out in April as part of its customer experience overhaul.

These features include better-for-you food offerings that include trend zones featuring foods that customers might expect to find at a specialty food store. It also includes elevated beauty offerings that include such store-brand product lines as CVS Health, Beauty 360, Essence of Beauty, Promise Organic and Blade — all of which are working to phase out parabens, phthalates and formaldehyde donors by the end of 2019.

[Drug Store News spoke with CVS Health SVP front-store business and chief merchant Judy Sansone about the company’s front-end efforts. To read the interview, click here.]

The store also will feature a wide assortment of OTC items and vitamins and supplements, as well as customer-driven personalization. Customers with an ExtraCare card will have access to special offers and coupons, paperless receipts and the ability to opt-in to earn Beauty ExtraBucks rewards and Pharmacy & Health Rewards.

The next two Colorado locations are set to open this summer in Littleton and Denver.