‘Dancing with the Stars’ judge endorses Listerine whitening system

MORRIS PLAINS, N.J. Looking to promote its new Listerine Whitening Vibrant White Pre-Brush Rinse and Listerine Whitening Pen, the brand has teamed up with “Dancing with the Stars” judge Carrie Ann Inaba.

“With the new fall season of ‘Dancing with the Stars’ kicking off, I’m busier than ever and always looking for products that are easy, convenient and effective. White teeth are especially important during the live shows, and incorporating Listerine Whitening into my daily routine is a simple way to achieve results,” stated Inaba, who is a consultant to Johnson & Johnson Healthcare Products division of McNeil-PPC.

The new Listerine Whitening Vibrant White Pre-Brush Rinse is a multi-action rinse that provides whiter and brighter teeth, according to the company. The rinse has extra whitening power plus polyphosphates to help prevent stains. It also helps fight plague buildup and controls tartar.

The Listerine Whitening Pen provides the benefit of on-the-go whitening. According to the company, users will see, in two weeks, a noticeable difference in the whiteness of their teeth. To use, pop off the cap and apply a thin layer of whitening gel to the front surface of each tooth. The sponge-tip pen allows for targeted application so users can whiten surfaces of teeth that require special attention.

Listerine Whitening Vibrant White Pre-Brush Rinse has a suggested retail price of $6.15. The Listerine Whitening Pen has a suggested retail price of $12.99.