Data shows how virtual try-on impacts beauty shoppers’ behavior
NEW YORK — Perfect, the company behind the YouCam Makeup app, is sharing data that offers a look at the impact augmented reality try-on has on beauty shoppers. Perfect found that YouCam Makeup users are 1.6 times more likely to buy cosmetics compared to non-users, and app users possess a lot of buying power, as users spend 2.7 times more on beauty products than non-users.
The company also found that the app’s AR try-ons drove two times more cosmetic sales — and with some brands drove conversions six times more sales — than those seen among non-users. And Perfect found that AR apps are a key player in cosmetic sales among Gen Z shoppers, who are 10 times more likely to make purchase decisions after using the app, and millennials, who are two times more likely to buy something after using the app.
“We are thrilled to learn that YouCam Makeup encourages customers to make more informed purchasing decisions through AR try-ons,” says Perfect Corp. CEO Alice Chang. “Our team continues to develop the complete beauty journey for all aspects of the beauty market, allowing YouCam users to discover, try, share, and buy beauty products in one seamless platform.”
The yearlong study looked at behavior and purchase histories of 25,000 females in Japan 15-69 years old that did and did not use the app. To view the full results, click here.