Demeter Fragrance Library launches line at CVS

NEW YORK The Demeter Fragrance Library, a U.S.-based company that consists of more than 250 fragrances inspired by real-life objects and experiences, has launched select classic scents in CVS stores nationwide.

The fragrances now available at CVS are baby powder, pure soap, patchouli, honeysuckle, laundromat and lilac.

"We are thrilled to introduce Demeter to the mass consumer market through CVS," said CEO Mark Crames. "Making our unique products available to a wide array of consumers is a strategic growth opportunity that is perfectly aligned with Demeter's mission of providing fun and affordable fragrances to everyone."

CVS stores carry the new .5 fl oz. purse sprays, as well as the 1 fl oz. cologne sprays, priced at $5.99 and $9.99, respectively.