Dentyne introduces alcohol-free mouthwash

6/26/2008

LOS ANGELES Dr. Fresh, a manufacturer of oral care, has introduced the new Dentyne ice Mouth Rinse that has the same flavors as the Dentyne Artic Chill and Shiver Mint chewing gum.

The mouthwashes are alcohol-free so it doesn’t have the “burn” associated with the taste of some alcohol-based mouthwashes.

“Most people using alcohol-based mouth rinses can’t withstand the ‘burn’ for the full 30 seconds it takes to kill the bacteria that cause bad breath, so they will rinse for only 20 seconds or even less. And, of course, it stands to reason that if you don’t like the taste of a product, you will rush through the process,” stated Dr. Steven J. Brattesani, a San Francisco dentist. “By choosing an alcohol-free mouthwash with a taste you like, you will rinse longer and truly eliminate odor-causing germs.”

The rinses are available at Target for $3.49 each for a 16 ounce bottle.

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