Dove anti-perspirant deodorant promoting the PitiCure


NEW YORK Unilever's Dove anti-perspirant deodorant is promoting the PitiCure, a three-step process for the treatment of delicate underarm skin.

The PitiCure process includes:

  • Underarm exfoliation: Use a gentle scrub or wipe to cleanse underarmsand help remove impurities.
  • Rinse: Rinse off and gently dry underarms with a towel.
  • Apply Dove Visibly Smooth anti-perspirant deodorant.

The brand is inviting beauty mavens to experience the PitiCure treatment for free at The PitiCure Pavilion. This pop-up spa will be in Los Angeles at The Grove from June 10 to 14; New York at South Street Seaport from June 24 to 28; and Philadelphia at King of Prussia Mass from July 8 to 11.

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