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Dove debuts go fresh products in three fragrances


ENGLEWOOD CLIFFS, N.J. Unilever’s Dove has introduced a new collection of products, dubbed go fresh, geared toward 20-something women.

The Dove go fresh collection includes deodorants, matching body mists, body wash, beauty bar, hand and body lotion, shampoos and conditioners. The products are available in three fragrances—Refreshing, which is waterlily and mint; Energizing, which is grapefruit and lemongrass; and Cooling, which is cucumber and green tea.

The Dove go fresh Body Mist is a first for the brand. It provides a light burst of long-lasting freshness with a hint of Dove moisturizer. It is located in the antiperspirant/deodorant aisle, according to Unilever.

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