Dove, Dunkin’ partner for National Coffee Day

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Dove, Dunkin’ partner for National Coffee Day

09/27/2018
For consumers who run on coffee and use dry shampoo, Dove and Dunkin’ may have the combination they are looking for.

The two brands announced a partnership for National Coffee Day, which falls on Sept. 29, that will allow shoppers to enter a chance to win a year’s supply of Dunkin’ coffee and Dove Dry Shampoo.

In addition, the brands also will host a pop-up styling café in New York City on Oct. 1.

"Social media has exploded with women sharing how coffee and dry shampoo are their secrets to getting up, out and on with their day ... taking them from the gym, to the carpool, to the board room," said Piyush Jain, vice president of hair care at Unilever. "We're excited to bring together this unlikely but perfect pairing in a surprising collaboration between Dunkin' and Dove Dry Shampoo."

To enter for a chance to win the supply of coffee and dry shampoo, Dove and Dunkin’ are encouraging women to share why they run on the two products by submitting a photo of their busy morning, using the #DovexDunkin and #DxDSweepstakes hashtags on Instagram and Twitter.

Commuters in New York City who rush through the Flatiron Plaza from 7 a.m. to 3 p.m., on Oct. 1 will be able to stop by the Dove x Dunkin’ Styling Café, which offers the opportunity to grab a free small Dunkin' coffee and a complimentary mini-styling appointment to cleanse and refresh tresses.

"This National Coffee Day, we're excited to be running with Dove as we show our appreciation for busy, on-the-go women who turn to coffee and dry shampoo to fuel their days and save time," said Patricia Healy, senior director of integrated marketing at Dunkin'. "As a brand that's all about unparalleled convenience, we celebrate life hacks like this that get and keep people running each and every day."

Those unable to attend the event can stop by any Dunkin’ on Sept. 29 and purchase a hot coffee in order to receive one free of equal or lesser value.

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