Dove makes waves with new body washes

ENGLEWOOD CLIFFS, N.J. Unilever’s Dove brand is releasing in August its new body washes with NutriumMoisture technology.

“For over 50 years, Dove has led innovations in the skin care industry and the introduction of NutriumMoisture technology continues that tradition,” stated K.P. Ananth, Unilever principal research scientist. “We are thrilled our extensive research and testing has allowed us to be the first brand to minimize lipid damage with a liquid cleanser in order to provide intensive moisturizing benefits that strengthen and smooth skin.”

According to the manufacturer, NutriumMoisture fuses the cleansing benefits of DEFI (Directly Esterified Fatty Isethionate) technology found in the Dove Beauty Bar with a new moisturizing complex that cares for surface skin 10 layers deep. Unlike other body washes, the technology takes a dual approach to healthy skin by preserving both proteins and lipids during cleansing.

According to a four-week clinical study, the new Dove Body Wash collection with NutriumMoisture has been shown to significantly reduce dryness and improve moisturization in three weeks, reverse dryness in one week and offer a more even skin tone, according to Unilever.

The Dove Body Wash collection with NutriumMoisture technology will be offered in Deep Moisture, Sensitive Skin and Gentle Exfoliating variants.