Dove Men+Care celebrates father figures with ‘There to Care’ spot

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Dove Men+Care celebrates father figures with ‘There to Care’ spot

By David Salazar - 06/13/2017


NEW YORK — In the lead-up to Father’s Day, Unilever’s Dove Men+Care brand has released a 30-second spot, “There to Care,” which celebrates the different kinds of men who play a role in shaping and caring for others.


The spot features a collection of home videos of men — from dads and grandfathers to uncles and coaches who make an impact on people’s lives. It marks Dove’s latest efforts to highlight dads’ roles during Father’s Day since it began doing so in 2014.


The video, embedded above, racked up more than 2 million views within 72 hours of going live on YouTube.


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