Dove's new film aims to inspire women to choose 'beautiful'

ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove has unveiled a candid, eye-opening film shot in five countries around the globe as part of its new “Choose Beautiful” campaign to encourage women worldwide to reconsider the choices they make about their beauty and how those choices make them feel.



The film captures real women in San Francisco, Shanghai, Delhi, London, and Sao Paulo considering their own beauty. The women made a choice about the way they see themselves: “average” versus the frequently avoided “beautiful.” The film reveals that women often struggle with recognizing their own beauty, but that when women feel beautiful, they radiate with happiness and confidence.

To inspire women worldwide to choose beautiful, Dove will embark upon a global partnership in 2015 with Women in the World to celebrate feeling beautiful as a personal, universal choice for women. Women in the World is an internationally celebrated summit that brings together women leaders and advocates to lead discussions about emerging women’s issues. At the Women in the World New York Summit (April 22 to 24), Dove will host a conversation, “The Beautiful Brain,” on beauty and choice with top female influencers across a wide variety of disciplines.

“Dove Choose Beautiful urges women to embrace this personal choice, because when we do, it unlocks happiness and confidence that impacts women’s self-esteem,” stated Jennifer Bremner, director of marketing, Dove. “Women in the World is an influential forum where we hope women will join us in inspiring one another to reconsider the choices we make about our beauty and self-esteem so that we may all reach our full potential in life.”