DSN salutes Walgreens beauty team at exclusive reception

WHEELING, IL — Drug Store News hosted an invitation-only reception, here, Tuesday, to celebrate the March 9 issue of DSN, and its exclusive cover feature, "Walgreens goes BIG in beauty." More than 100 supplier executives mingled with key members of the Walgreens beauty and personal care team at the March 17 event, held a few miles down the road from Walgreens' Deerfield headquarters, at posh restaurant and lounge Saranello's.

In its exclusive, 34-page report DSN examined everything Walgreens is doing, driven by the leadership of GVP/GMM Shannon Curtin and her core beauty and personal care team, to win the hearts and wallets of its customers in its mission to become America's most shopped — and most loved — beauty destination. DSN examined the role mass beauty, "mass-tige," prestige and "owned" brands play in Walgreens beauty strategy, as well as how the company is leveraging a massive army of some 26,000 beauty advisers, and a vast cadre of innovative and unique programs, including a slick consumer-facing beauty lifestyle magazine and website, and much more. To download the complete report, click here.