DSN salutes Walgreens beauty team at exclusive reception

In its exclusive, 34-page report DSN examined everything Walgreens is doing, driven by the leadership of GVP/GMM Shannon Curtin and her core beauty and personal care team, to win the hearts and wallets of its customers in its mission to become America's most shopped — and most loved — beauty destination. DSN examined the role mass beauty, "mass-tige," prestige and "owned" brands play in Walgreens beauty strategy, as well as how the company is leveraging a massive army of some 26,000 beauty advisers, and a vast cadre of innovative and unique programs, including a slick consumer-facing beauty lifestyle magazine and website, and much more. To download the complete report, click here.