E.l.f Beauty appoints new CMO

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E.l.f Beauty appoints new CMO

E.l.f Beauty’s leadership team is undergoing changes.

The Oakland, Calif.-based company announced that Kory Marchisotto has been appointed its new chief marketing officer.

Marchisotto, who will oversee marketing, creative, innovation and direct-to-consumer for the beauty brand, has over 20 years of experience within the industry.

“Kory brings to e.l.f. a proven track record in strategically building brands and leading innovation. She is also a terrific leader, inspiring teams to achieve breakthrough results,” Tarang Amin, the chairman and chief executive officer of e.l.f. Beauty said. “We are thrilled to welcome Kory to the e.l.f. team and are confident that her rich experience in prestige beauty will enable us to differentiate the e.l.f. brand in 2019 and beyond.”

She most recently served as the senior vice president of U.S. marketing for Shiseido Americas’ bareMinerals brand. Marchisotto also spent 16 years as part of Shiseido’s Beauty Prestige Group, and held marketing and sales roles at Puig and LVHM.

“I’ve long admired the e.l.f. brand and its pulse on the beauty enthusiasts that e.l.f. serves, bringing innovative products to the market at incredible speeds and affordable prices,” Marchisotto said. “I’m very excited to join this talented team and help bring more consumers into the e.l.f. experience in new ways.”

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