EcoTools partners with Vanessa Hudgens on #MyTrueBeauty campaign


GURNEE, Ill. — Beauty accessory brand EcoTools is teaming up with actress Vanessa Hudgens for its eight-week #MyTrueBeauty campaign. The mobile tour will allow guests to see EcoTools’ New Modern Eco collection and learn from makeup artists and experts about various makeup application areas. 


"I am thrilled to collaborate with EcoTools to bring more awareness to the amazing #MyTrueBeauty campaign, which is all about having the confidence to live in your own beauty, love who you are, and make a beautiful impact on the world," Hudgens said. "I love trying new looks and styles, but knowing where to start can be overwhelming. The #MyTrueBeauty tour aims to help women make their beauty routines more approachable and have fun with their look."


As part of the campaign and its collaboration with Glamour’s The Girl Project, EcoTools will be donating $100,000 for its second year to the girls’ education initiative for the second year. It also is releasing three limited-edition brush sets:


  • Prepped for Change — a set that includes a facial scrubber to cleanse the skin, and four other brushes for priming, airbrushing, concealing, blurring and setting;

  • Eye Am Courageous — an eight-piece set that includes flat liner, round shadow, define crease, detailer and micro blending brushes, as well as detailer tweezers, a brow stencil and brow groomer; and

  • Glow for it — a six-piece set with eye shadow and shading brushes, pointed concealer and angled powder brushes, a highlighting fan and mini-mirror. 

"The essence of the #MyTrueBeauty campaign is to help women embrace and celebrate beauty and confidence in themselves and one another," Paris Presents senior director of marketing Stacey Ramstedt said. "Our work with Vanessa Hudgens and The Girl Project continue to drive beauty through every definition, and this year's mobile tour will allow EcoTools fans and friends to continue to explore their own beauty and potential."


The #MyTrueBeauty campaign starts April 18 with its first stop in New York City, with its tour set to hit such cities as Atlanta, Dallas and Chicago. Visitors can receive five-minute mini-makeovers, brush education, photo opportunities and beauty tutorials. Some stops will feature opportunities to meet EcoTool beauty ambassador and Miss America 2017 Savvy Shields, as well as social ambassador Alex Garza. 


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