ECRM invites Girl Scouts to attend Skin & Hair and Cosmetics EPPS event

CLEVELAND, Ohio Trade event company ECRM has invited the Girl Scouts of Tropical Florida to attend the Skin & Hair and Cosmetics EPPS event on Aug. 3 in Miami.

As special guests, the troop will experience the elements of an ECRM show and learn the behind-the-scenes of building a beauty business from celebrity hairstylist Sally Hershberger and Sally Hershberger Professional Hair Care CEO Lynn Emmolo. Roughly 60 girls, ages 13 to 18, are expected to attend the half-day event.

Prior to sampling products and learning more about trade shows, Hershberger will discuss her experiences as a professional stylist along with creating and maintaining a brand that stays true to its founding mission. Hershberger will also demonstrate styling tricks and tips on the girls. In addition, Emmolo will provide insight from her 30-plus year career about succeeding as a woman in business and developing and marketing beauty products.

“ECRM has a strong commitment to community involvement in Cleveland and looks forward to providing an educational and fun experience for these young women,” stated Charlie Bowlus, CEO of ECRM. “We are grateful that so many of our clients donated products to make this possible and also to Sally Hershberger Professional Hair Care, who donated their time to help educate the group.”