Elizabeth Arden enters another fragrance into the ring: Circus Fantasy Britney Spears

NEW YORK Elizabeth Arden has announced that Britney Spears’ latest fragrance, Circus Fantasy Britney Spears, will hit shelves at Macy’s, Kohl’s and Dillard’s in September.

The fragrance is inspired by her song and fifth #1 album “Circus.” The fragrance is packaged in blue glass bottle adorned with red ruby stones, symbolizing the mischievous nature of the circus with a fun, sexy twist.

The vivid red and yellow striped carton is embossed with the Circus Fantasy Britney Spears logo and Spears’ signature ringleader “B.” The inside of the carton reveals an image of Spears herself. Reminiscent of the unique tour design, the carton also serves a fun souvenir from the concert.

“This is the first time Elizabeth Arden has created a fragrance named after, inspired by and entirely aligned with one artist?s album and tour,” stated Ron Rolleston, EVP for global fragrance marketing at Elizabeth Arden. “Britney Spears’ global success and following is inspiring to so many of her fans. We loved being able to bottle the thrill and excitement she demonstrates each night she performs.”

The fragrance is priced at $35 (30mL); $45 (50mL) and $55 (100mL).