Eos partners with Taylor Swift in China

NEW YORK — Eos, the skin care brand that brought us the ever popular Smooth Sphere Lip Balm, has a huge fan base in the United States and Canada. They are expanding into the overseas market by partnering with international pop star Taylor Swift.

 

Swift will appear on Eos lip balm and hand lotion products and in a series of original content exclusively in China, Hong Kong and Taiwan beginning this month. Partnering with Swift is a strategic move for the brand in expansion to Greater China. Swift has a large following in China and will be performing in Shanghai for a second time for concert dates in November.  The China market is ripe for this kind of partnership as celebrity endorsements are a more prominent part of the country’s popular culture.