Essie unveils limited-edition nail color

NEW YORK — Essie Cosmetics has joined forces with shoe brand Toms Shoes to support a global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.

As part of the One Day Without Shoes campaign, which kicks off April 5, Essie this week said it would give away a bottle of its limited-edition One Day Without Blues nail color, a light-blue shade designed to mirror the Toms Shoes flag, to the first 5,000 people that sign up.

Fans can join by visiting the Toms Shoes website or the Toms Shoes or Essie Facebook pages and show support by posting a barefoot photo or brief video online.