Estée Lauder to acquire skin care brand Glamglow

NEW YORK — Estée Lauder has signed an agreement to acquire Glamglow, a skin care brand focused on treatment masks. Terms of the deal were not disclosed. The acquisition is expected to close in January 2015.



Founded in 2010 by Glenn and Shannon Dellimore, Glamglow is a global multi-award winning, Hollywood-inspired prestige skin care brand, designed for men and women of all ages and all skin types, offering a collection of treatment masks that are designed to help give skin a gorgeous, spotlight-ready glow.



Originally known as “Hollywood’s Boutique Secret” for its ubiquity on Hollywood sets, Glamglow now has a presence in global specialty-multi channels, including Sephora and Douglas, and in select high-end department stores, such as Neiman Marcus, Selfridges, Harvey Nichols, Bloomingdale’s and, starting in Jan. 2015, Nordstrom.



“Glamglow represents the ultimate in innovative facial masks,” said Fabrizio Freda, president and CEO of Estée Lauder. “Glenn and Shannon’s vision — to create easy-to-use, effective products for camera-ready skin — has grown into an incredible success. Glamglow is a top performer in specialty channels and effectively engages its devoted fans across digital platforms. Its unique focus on facial masks strategically complements our current prestige skin care offerings, and we are thrilled to welcome Glenn and Shannon to our company.”



The current Glamglow line includes five mud-based facial skin mask products, formulated with a patented Teaoxi leaf-steeping technology, to brighten, hydrate, refine or clear the skin. Each mask is specifically designed to address a specific skin care concern: the original Glamglow product, Youthmud, exfoliates for anti-aging effects, while Supermud is a clearing treatment formulated for problem skin. Thirstymud hydrates, and Powermud deep cleanses, while Brightmud eye treatment visibly plumps and brightens the under eye area. In Jan. 2015, Glamglow will launch a new range of ‘mud to foam’ daily cleansers. Additionally, Glamglow offers various limited edition products and gift sets.



The brand will be overseen by John Demsey, Estée Lauder group president, responsible for Estée Lauder, M·A·C, Tom Ford, Prescriptives, Bobbi Brown, Bumble and bumble, Jo Malone London, La Mer, Smashbox, Aramis & Designer Fragrance brands, Le Labo and RODIN olio lusso.