NEW YORK — Estée Lauder has acquired RODIN olio lusso, a skin care brand founded by New York stylist Linda Rodin. Terms of the deal were not disclosed.
Founded in 2007, RODIN olio lusso — which translates to “luxury oil” — is currently sold in select boutiques and specialty retail channels, including Barney’s, Colette and Liberty.
The centerpiece of RODIN olio lusso is the Luxury Face Oil, which is mixed from a combination of 11 essential oils derived from flowers and botanicals. Many of these same oils are featured in the brand’s other products, including body oil, luxury hand and body cream, perfume, soap, a scented candle, and hair oil developed in partnership with hairstylist Bob Recine.
“RODIN olio lusso is the ultimate ‘insider’ beauty brand,” stated Fabrizio Freda, president and CEO of Estée Lauder. “With its luxurious product line and strong creative point of view, we believe it has the potential to be a high-growth global skin care brand that strategically enhances our portfolio. Linda is truly an authentic creative force and has an incredible entrepreneurial spirit. I am thrilled to welcome her and her brand to the Estée Lauder Companies.”
“The guiding philosophy of my brand has always been that ‘there is beauty in simplicity,’” stated Rodin. “The Estée Lauder Companies not only shares and embraces the core values that I’ve instilled into my business, but also has an amazing track record of nurturing and growing prestige brands while maintaining – and encouraging – the spark that makes them so unique. The Estée Lauder Companies is truly the perfect home for RODIN olio lusso.”
The brand will be overseen by John Demsey, Estée Lauder’s group president, responsible for the Estée Lauder, M·A·C, Tom Ford, Prescriptives, Bobbi Brown, Bumble and bumble, Jo Malone, La Mer, Smashbox, and Aramis & Designer Fragrance brands.