Estée Lauder adds to brand, retail leadership teams

Press enter to search
Close search
Open Menu

Estée Lauder adds to brand, retail leadership teams

Estée Lauder has welcomed two industry leaders in key roles that span both brand and retail.

The first appointment was of April K. Anslinger who joined the company as senior vice president/general manager of Aveda, North America. In this role, Anslinger will be responsible for optimizing Aveda's growth potential in North America, which required leading a team of executives to develop and execute the brand's go-to-market and oversee North American marketing, retail, field sales and education. Other responsibilities include driving strategy for Aveda's retail channels and leading the brand's digital and social media strategies and driving consumer engagement across all touchpoints.

"April is an inspiring leader with an exceptional ability to build and grow brands and drive innovation," Chris Good, president, North America, said. "Her deep expertise in hair care and experience shaping winning go-to-market and retail channel strategies position her well to take on this important role for the Company and our North America business."

The second addition to Estée Lauder's leadership team was that of Andrea Dorigo who joined as senior vice president, general manager, global retail. Dorigo will be responsible for leading strategies to drive profitable growth, which includes increasing opportunities to strengthen consumer coverage, unleashing the potential of omnichannel and fostering innovative thinking. Dorigo also will work closely with brands, regions, functions and affiliates to ensure retail operational efficiency.

"Andrea's deep experience managing complex global teams, his ability to drive innovative thinking and disruptive growth models, and his proven effectiveness at brand building and brand expansion ideally position him to lead our retail transformation towards New Retail at the global level," Olivier Bottrie, global president, travel retail and retail development said.

Ainsliner was previously the chief growth officer of Schwan Food and the global brand leader of Herbal Essences at Procter and Gamble. Dorigo was previously the CEO of Pirch and president of Oakley.

Related Topics