Estée Lauder names Karlie Kloss spokesmodel, brand ambassador

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Estée Lauder names Karlie Kloss spokesmodel, brand ambassador

By Gisselle Gaitan - 04/23/2018
https://www.youtube.com/watch?v=e_FmQF9yVIU&feature=youtu.be
Karlie Kloss is taking on two major roles in her newly announced partnership with Estée Lauder. The New York City-based company has named the model its new global spokesmodel and brand ambassador.

Kloss joins the beauty company’s current roster of spokesmodel, which includes Carolyn Murphy, Fei Fei Sun, Gabriella Wilde, Hilary Rhoda, Joan Smalls, Kendall Jenner, Misty Copeland and Yang Mi.

“Karlie is the modern-day Estée and we are thrilled to welcome her to the Estée Lauder brand,” Stephane de La Faverie, global brand president of Estée Lauder, said. “Karlie has achieved tremendous success in her career through hard work, first taking the fashion world by storm, then becoming a media and television personality, and now empowering young women to become future leaders in tech. Her passion for beauty, unique voice and global social media presence will help us continue to inspire and connect with women around the world.”

The first campaigns to feature Karlie will debut in July across digital, social, television, in-store, and print in support of Estée Lauder’s Pure Color Envy Sculpting Lipstick, Double Wear Stay-in-Place Makeup and Revitalizing Supreme+ Global Anti-Aging Power Crème.

In addition, the beauty company will partner with Kloss’ production company, Klossy Productions to create beauty content that will be shared across the model’s social and digital platforms.

“It is a dream come true to join the Estée Lauder family,” Kloss said. “I am so inspired by the brand's legacy and values —from the entrepreneurial spirit of Estée herself to the company's unparalleled commitment to creating best in class products for women around the world. I could not be more proud and honored to be part of such an iconic brand.”

Estée Lauder also will support Karlie’s philanthropic initiative, Kode with Klossy, which hosts free two-week coding summer camps for girls 13-to-18 years old, and focuses on furthering career opportunities for girls in tech.

“Karlie is perfect for Estée Lauder,” Aerin Lauder, style and image director of Estée Lauder, said. “As a successful model, entrepreneur and founder of Kode With Klossy, Karlie is both beautiful and accomplished. I am so excited she is joining the brand.”

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