European green beauty brand announces Kohnstamm Communications as its U.S. public relations agency

ST. PAUL, Minn. The North American distributors of European green beauty brand, Lavera Naturkosmetik of Germany, has named Twin Cities-based Kohnstamm Communications as its U.S. public relations agency as it works to boost its U.S. presence.

Lavera holds a 27% market share in Europe and is launching its first mainstream consumer retail initiative in the United States through Target stores and CVS locations this summer.

Kohnstamm's public relations program will coincide with the brand's "Lavera is Truth" national advertising campaign to promote its all-natural and organic products.