Exuviance launches new anti-aging serum, opens retail Skin Lab
PRINCETON, N.J. — NeoStrata’s Exuviance is expanding its line of products and the places that consumers can purchase them. The company announced Tuesday that it would had launched its new Age Reverse Total Correct + Sculpt Serum, and that it would be opening its Skin Lab in Short Hill, N.J. — its first standalone retail space.
The serum is used to treat signs of maturing skin, from lines and wrinkles to sagging and discoloration, the company said. Aditionally, the serum contains the Exuviance’s Triple Antiaging Complex, which it says can help increase cell turnover and reduce the visibility of wrinkles.
“Consumers often wonder if they need a serum in their daily routine,” NeoStrata's VP clinical affairs, Barbara Green, said. “My reply is always a firm yes. These featherweight fast-absorbing liquids are the heavy hitters of the skincare industry and your go-to product to improve the overall look of your complexion. … They often contain a potent dose of anti-aging ingredients … to enhance skin improvement and can be layered with moisturizers and makeup to complete a comprehensive skincare routine”
In addition to its new product launch, Exuviance is also expanding into the retail business, opening the Exuviance Skin Lab at The Mall at Short Hills. The store will feature aestheticians who will offer skin assessments and product regimens to customers. It will also make available targeted skin-perfecting treatments in its two treatment rooms. The Skin Lab is planned to open in August.
“We are thrilled to open our first Exuviance Skin Lab in The Mall at Short Hills,” NeoStrata CEO Mark Steele said. “The concept was created in direct response to consumer demand, bringing savvy shoppers the skincare solutions they need in a beautiful, easy-to-navigate, engaging environment. We are reinventing traditional spa services with streamlined express options and our patented, clinically-proven technologies to provide guests with a visible skin transformation in as little as 15 minutes.”