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Fairy Tales reports success of Rosemary Repel lice prevention line


PASSAIC, N.J. Fairy Tales Hair Care, the creator and leader in organic lice prevention products for children, doubled its revenues over 2007 with its Rosemary Repel Lice Prevention System in salons, pharmacies and on online, the company announced Thursday.

“This was a milestone year for Fairy Tales, as we doubled our revenues, began our global expansion and further solidified our lead in lice prevention products for children in the United States,” said Fairy Tales CEO Robert DiLorenzo. “Our U.S. salon customers and parents prefer our products for their kids because we use the safest, yet most effective ingredients and are far less expensive than our competitors. Despite the economy, we expect to achieve significant growth.”

The line of organic Rosemary Repel products includes a line of shampoos and conditioners, gels and sprays that can be used daily. The products are all natural and layers hair with fragrant herbs of rosemary, citronella and tea tree herbs to create a barrier of protection against head lice and are infused with aloe, jojoba, and vitamins A, D, B and E.  

Its Lice Good-Bye product is an all natural lice removal system with yeast enzymes—a non-toxic and pesticide-free system to remove lice and nits from children’s hair, without chemicals.

Fairy Tales Hair Care products are sold in 7,000 salons and pharmacies in the United States, the company said.

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