Fake Bake re-launches self-tanning products in U.S. with new celebrity spokeswoman

12/15/2008

LOS ANGELES Fake Bake, a maker of sunless tanning products, has announced a re-launch into the U.S. market and has tapped Princess Tamara Czartoryski as its U.S. brand ambassador.

“I’m thrilled to relaunch this celebrity-favorite brand into the celebrity mecca that is Los Angeles,” said Czartoryski, a sportswoman and model. “I am extremely passionate about bringing these sunless tanning products into this market and introducing this healthier lifestyle to a city that is obsessed with sun and constant summer glow.”

Fake Bake has developed a sunless tanning regime tailored to any individual’s needs and utilizes a recipe of ingredients that are free of parabens, DHA and Erythulose.

The organically based product promises to create the most natural looking tan without the harmful effects of UV rays. The products have two tanning agents as well as a new patent-pending technology that promises to promote a deeper air brush darker tan that lasts up to 50 percent longer. The self-tanning lotion has a cosmetic color guide to assure a streak-free application and personalized to various skin tones. According to the company, the self-tanning products will not turn tanners’ skin orange nor will it streak; it also has no harsh odor due to the fact that it is not chemically based.

In addition, the products utilize anti-cellulite, anti-oxidants, and anti-aging ingredients into the tanning lotions and beauty products, which are called Babe Tools.

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