CHICAGO Former Procter & Gamble and Coca-Cola executive Anne Sempowski Ward has been named president and chief operating officer of Fashion Fair Cosmetics, a cosmetic and skin care company for women of color.
In Ward’s newly created role, which will be effective Oct. 1, she will lead all aspects of sales, product development, supply chain and marketing. She also will create and oversee all business development strategies and implement initiatives to strengthen brand equity.
Previously, Ward was assistant vice president of African-American marketing for Coca-Cola. In that role, Ward was responsible for implementing all business development strategies and programs to build market share with African-American consumers across all major brands, including Coke, Sprite, Powerade, Dasani and Minute Maid. Before that, Ward spent more than a decade at P&G, where she led several brands and categories, including hair care, Tampax, Always and Pampers.
She is perhaps best known for launching significant African-American marketing strategies and programs within both Fortune 500 companies. She also created the “Total You” beauty platform across P&G’s largest beauty brands.