Fictional beauty brand comes to life
NEW YORK — Fusion Brands, the parent company of beauty brands FusionBeauty and Clean, has partnered with Sony Pictures and CBS Consumer Products to launch Jabot Cosmetics, a fictional beauty brand that will become available for purchase to consumers.
Inspired by the beauty company portrayed on daytime TV's Emmy-award-winning "The Young and the Restless," Jabot now is a collection of color cosmetics, skin care and fragrances. Jabot Cosmetics will launch at the 2011 Daytime Emmy Awards in Las Vegas on June 19. The face of the brand, Tracey Bregman, who plays Lauren Fenmore, will debut the brand live on the red carpet.
"Jabot is the crown jewel cosmetics company in town. It's such a huge part of the history of the show and has played a significant role in the interfamily dynamics of the Abbotts, particularly in Jack Abbott's relationship with his father, John. It's also a key ingredient to the decades-long business rivalry between Jack and fellow titan Victor Newman. Blood has been lost and hearts have been broken over this company," explained Maria Bell, producer and head writer of "The Young and the Restless."
"For the first time, our fans can own a piece of the show and at the same time share in the storyline as it unfolds live on TV," Bell added. "The brand launch is going to be completely integrated to the show. The back story on how Jabot started and product development is going to be featured in 'Y&R' storylines, and we are going to use actual Jabot products on-set with the same packaging as you will see in retail. Plus, viewers will soon see a new Jabot set as well."
Jabot Cosmetics' array of products includes the Overnight Sensation, Camera Ready Color and Red Carpet Collections, as well as a fragrance and body care additions launching in late 2011. Jabot skin care and color products are all formulated with anti-aging technologies to deliver results. These include the Miracules Complex, a cactus pectin ingredient that hydrates to smooth and plump the appearance of fine lines and deep wrinkles, while reversing the appearance of dry, dull and dehydrated skin.
Beginning in mid-June, Jabot will be sold at ShopJabot.com and HSN.com. In addition, Bregman will preview the line live on HSN on June 21 and 22.
The entire collection officially will launch on July 28. The collection also will be available at every Ulta retail location. Prices will range from $15 to $40. An exclusive three-piece Emmy collection kit will be available on June 19 at ShopJabot.com for a limited time for $59.50.