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First Aid Beauty line to be sold at Sephora

10/9/2009

NEW YORK Skin care brand First Aid Beauty has partnered with Sephora to launch exclusively in Sephora stores in January its new solution-driven line of skin care products dubbed First Aid Beauty.

According to the beauty company, the FAB collection creates a new category in the prestige marketplace and "ups the ante on drug store brands aimed at problem skin by delivering innovative daily solutions and treatments, scientifically advanced and dermatologist-recommended formulations, luxurious product textures and contemporary, identifiable packaging."

The six-SKU collection addresses such chronic conditions as severe dryness, eczema, facial redness acne and dark circles.

The products, packed in apothecary-chic packaging, will be priced between $14 and $34.

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