First Aid Beauty line to be sold at Sephora

NEW YORK Skin care brand First Aid Beauty has partnered with Sephora to launch exclusively in Sephora stores in January its new solution-driven line of skin care products dubbed First Aid Beauty.

According to the beauty company, the FAB collection creates a new category in the prestige marketplace and "ups the ante on drug store brands aimed at problem skin by delivering innovative daily solutions and treatments, scientifically advanced and dermatologist-recommended formulations, luxurious product textures and contemporary, identifiable packaging."

The six-SKU collection addresses such chronic conditions as severe dryness, eczema, facial redness acne and dark circles.

The products, packed in apothecary-chic packaging, will be priced between $14 and $34.