Fischer taps TransMedia Group to introduce Ultrasol to U.S. market

BOCA RATON, Fla. — Fischer Pharmaceutical announced that it is looking to introduce its sunscreen product to the U.S. market.

The company announced Monday that it has tapped TransMedia Group to introduce Ultrasol to the United States. According to the company, Ultrasol is a popular sunscreen in Israel, and several U.S.-based retailers, including Walgreens, currently sell the line, which includes an extensive range of lotions and sprays for adults, athletes, kids and babies.

"Fischer is at the forefront of many sunscreen innovations, such as the introduction of the SPF system and incorporation of antioxidants and moisturizers in sunscreens," TransMedia Group CEO Tom Madden said. "Our publicity will underscore that Ultrasol was the first to incorporate the broad spectrum UVA and UVB natural filters in their preparations, now preparing to shield America's sunbathers more reliably from the sun's harmful UV rays using their science-based Superior Sun Technology formulations."