Fitness guru Jillian Michaels to expand licensing portfolio with beauty products

NEW YORK — Health and wellness expert Jillian Michaels has teamed up with Shark Branding’s licensing division to secure licenses in North America in such categories as cosmetics, skin care and hair care.



"The goal is to continue to position Jillian as more than just a health and fitness guru, with expertise extending to all aspects of living well," stated Daymond John, Shark Branding founder and CEO and co-star of “Shark Tank.”



In partnership with Empowered Media, which was launched by Michaels with business partner Giancarlo Chersich with the goal of creating total life solutions that involve all aspects of living well, Shark Branding will work with Empowered Media to secure licenses in North America and internationally. Categories in the North American market will include swimwear, eyewear, fragrance, cosmetics, skincare, hair care, food appliances, household cleaning products and more. Internationally, categories will encompass all of those in the North American market and will extend to active wear and accessories.



Perhaps best known for her role as trainer and life coach on NBC's long-running weight loss show, The Biggest Loser, Michaels will appear this fall on Spike TV's “Sweat Inc.” In addition, "Just Jillian" a docu-follow series on E! will premiere January 2016. Her reach extends to many other media portals, from her podcast, touring business and her fitness DVD's and books.