Flawless, Finishing Touch to be acquired by Church & Dwight
The well-known Flawless and Finishing Touch hair removal products have a new home.
Church & Dwight, the parent company of Nair, Batiste and Toppik among others, announced that it has reached an agreement with Ideavillage Products to acquire the two brands.
“Women today are more focused on hair removal from their bodies. Flawless provides simple, fast, dermatologist-approved solutions for face, brows and legs. Flawless is a beloved brand by look-conscious consumers who want to be “selfie-ready” at any moment,” Matthew T. Farrell, Church & Dwight's chief executive officer, said. “Flawless represents a powerful addition to our specialty haircare portfolio which includes Batiste dry shampoo, Viviscal hair thinning supplements, and Toppik hair fibers.”
The definitive agreement between both companies for the products is for approximately $475 million in cash plus an additional earn-out payment of up to a maximum $425 million.
“Ideavillage is led by its founder and CEO, Andy Khubani, who has a passion for innovation and bringing new products to market. Having 20-years of demonstrated success in the development of multiple brands, his success with Flawless stems specifically from years of work in women’s hair removal,” Farrell said. “Ideavillage is recognized for its highly skilled management team with fast decision making, rapid new product development and speed to market. We are excited to work with Andy and his team on this brand. We expect our global footprint and sales expertise to drive significant sales growth via new distribution and further expansion into international markets.”
Ideavillage will support the Flawless business through a separate long-term services agreement with Church & Dwight, the companies said.
“We have found the perfect partner for our Flawless brand, and for accomplishing our vision of expanding into new categories and markets,” Andy Khubani, CEO of Ideavillage said. “Our cultures complement one another beautifully and I’m very excited and confident in the future.”
The acquisition, which is subject to regulatory approval and other customary conditions, is expected to close in the second quarter of 2019, the companies said.
Church & Dwight, the parent company of Nair, Batiste and Toppik among others, announced that it has reached an agreement with Ideavillage Products to acquire the two brands.
“Women today are more focused on hair removal from their bodies. Flawless provides simple, fast, dermatologist-approved solutions for face, brows and legs. Flawless is a beloved brand by look-conscious consumers who want to be “selfie-ready” at any moment,” Matthew T. Farrell, Church & Dwight's chief executive officer, said. “Flawless represents a powerful addition to our specialty haircare portfolio which includes Batiste dry shampoo, Viviscal hair thinning supplements, and Toppik hair fibers.”
The definitive agreement between both companies for the products is for approximately $475 million in cash plus an additional earn-out payment of up to a maximum $425 million.
“Ideavillage is led by its founder and CEO, Andy Khubani, who has a passion for innovation and bringing new products to market. Having 20-years of demonstrated success in the development of multiple brands, his success with Flawless stems specifically from years of work in women’s hair removal,” Farrell said. “Ideavillage is recognized for its highly skilled management team with fast decision making, rapid new product development and speed to market. We are excited to work with Andy and his team on this brand. We expect our global footprint and sales expertise to drive significant sales growth via new distribution and further expansion into international markets.”
Ideavillage will support the Flawless business through a separate long-term services agreement with Church & Dwight, the companies said.
“We have found the perfect partner for our Flawless brand, and for accomplishing our vision of expanding into new categories and markets,” Andy Khubani, CEO of Ideavillage said. “Our cultures complement one another beautifully and I’m very excited and confident in the future.”
The acquisition, which is subject to regulatory approval and other customary conditions, is expected to close in the second quarter of 2019, the companies said.