Former Kao Brands exec named Ouidad CEO


NEW YORK — Hair care company Ouidad has announced the appointment of former Kao Brands executive David Stern as president and CEO.  

At Kao Brands, Stern served as regional executive officer for the mass business and global chief marketing officer/SVP of strategy and innovation. In these roles, Stern was responsible for a global brand portfolio that included John Frieda, Jergens, Curel, Biore and Ban and Guhl. 
 Stern previously founded Endeavors, a manufacturing company, which brought 11 luxury home and personal care brands and more than 200 products to market. Prior to that he worked at Unilever, where he held various managerial positions, including director of new business development for the home and personal care division in North America and VP of marketing, managing e-business in the United States, among others.

Ouidad also announced the appointment of John Hetherington as CFO/COO, effective immediately. He joined Ouidad in September from Alterna Holding Corp., where he served as CFO. Prior to working at Alterna Holding, he served as CFO at Fekkai LLC (DBA Frederic Fekkai & Co.) and as VP of finance at L’Oreal, USA.


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