Galderma unveils a new look for Cetaphil line

FORT WORTH, Texas -- One of Galderma's most popular skin care product lines is getting a full graphics and packaging upgrade.

Galderma says the upgrades aim to provide a more simplified shopping experience at shelf, improved portfolio differentiation, as well as, clarity of product benefits.

"The packaging upgrade of the Cetaphil portfolio signifies a new phase of growth for the brand as we continue to launch new and innovative skin care solutions for women, men, babies and families across the country," says Miles Harrison, president and general manager of Galderma for North America.  "For more than 65 years, Cetaphil has helped consumers improve the way they care for their skin, and in turn we want to improve their shopping experience."

In addition to a modernized look, the graphic and packaging updates aim to improve product selection by differentiating between Cetaphil cleansers and moisturizers, with blue and green caps respectively, as well as, clear skin type communication.  

The upgrade of the Cetaphil collection of cleansers and moisturizers is rolling out at major retailers nationwide.