NEW YORK Looking to complement its new packaging, Cetaphil, a Galderma Laboratories brand, recently launched a revamped Web site.
As previously reported by Drug Store News, Cetaphil, in honor of its 60th Anniversary, repackaged its entire collection of Cetaphil cleansers and moisturizers. The new packaging hit stores nationwide in October.
Through market research surrounding the brand, Cetaphil discovered that its customers usually purchased only cleansers or moisturizers, rather than the entire collection. This was based upon the individual blue and green packaging that corresponded with each. The cleansers were blue and the moisturizers were green, giving the appearance of two separate lines. Now, the company has joined the blue and green packaging together. The formulas remain the same.
Now the company’s Web site also features a more modern design. The once static Web site is now a dynamic resource featuring a searchable library on such topics as acne, eczema and wrinkles; a virtual skin analysis tool for custom skin e-ssessments and personal treatment plans; a daily ticker of skin and health-related tips and trivia; and state-by-state seasonal skin care suggestions.
There’s also a Skin Care Club for exclusive advice, invites, samples and samples. A Cetaphil Kids Care Corner was created for "growing" skin concerns, from toddler through pre-teen.