Garnier to 'lift' hair into 2010 with HerbaShine

NEW YORK Garnier is taking haircolor to a new level in 2010 with the launch of its new Garnier HerbaShine color creme with bamboo extract, the first and only ammonia-free haircolor with bamboo extract that offers a "soft lift" in color in 10 minutes.

The product is neither a semi-permanent nor a demi-permanent, but is what Garnier refers to as a "soft lift" (level 2+) because it can lift hair up to a single level, covers gray (up to 70%) and provides natural results without an obvious root line. To give hair natural shine and softness, Garner HerbaShine is formulated with natural bamboo extract, avocado oil and shea butter.

There are 18 shades to choose from brilliant blondes, dimensional browns, reds and tones that turn on high shine. 

The new Garner HerbaShine will be available beginning December 2009/ January 2010 and will have a suggested retail price of $7.99.