NEW YORK Garnier Fructis has tapped supermodel Bar Refaeli as its newest spokesmodel for the brand's newest launches in hair care: Garnier Fructis Triple Nutrition and Anti-Humidity Hairspray collections.
The Israel-born model -- whose international career started in 2001, when she received the title of "Model of the Year" in her country -- will appear in international Garnier Fructis campaigns.
"We are thrilled to be partnering with such a beautiful woman inside and out," stated Maybelline New York-Garnier president David Greenberg. "Not only does Bar Refaeli have beautiful hair that's in line with what Garnier Fructis products represent, but she embodies Garnier's overall focus on healthy beauty and a positive mindset."
The new Garnier Fructis Triple Nutrition collection is set to hit mass-market retailers beginning in July. The collection, packaged in a new emerald green, includes fortifying shampoo, fortifying conditioner and a 3-Minute Undo: dryness reversal treatment. The formulas promise intense nourishment and are infused with olive oil, avocado oil and shea oil.
Also new is a collection of Anti-Humidity Hairsprays with bamboo extract. The line includes four formulas: Full Control anti-humidity hairspray (Ultra Strong Hold), Sleek & Shine anti-humidity hairspray (Ultra Strong Hold), Flexible Control anti-humidity hairspray (Strong Hold) and Volumizing anti-humidity hairspray (Extra Strong Hold). These products started hitting retail shelves in June.
In other brand news, Garnier also is launching its new Ultra-Lift Pro Deep Wrinkle night cream to round out the Ultra-Life Pro skin care line and the new Skin Renew Awakening face massager to bolster its Skin Renew collection. The Skin Renew Awakening face massager features an exclusive rolling applicator to deliver to the skin a daily radiance moisturizer with caffeine and other "skin nutrients" to help correct signs of aging while keeping skin hydrated.